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Founded by local travel designers
Private China journeys built around real local context and guide quality.
2015
Ab
Who We Are
About YOUR WAY HOLIDAY
We design curated journeys through China — led by local experts, shaped by your curiosity, and built on a decade of trusted travel experience.
Since 201510,000+ Travelers50+ Destinations
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Traveler Stories
Every Journey Tells a Story
Real moments from real travelers — the experiences that stay with you long after you return home.
James & Sarah Mitchell
London, UK · 12-Day Grand Discovery of China
“Standing on the Great Wall at sunrise with no other tourists in sight — our guide arranged a private section just for us.”
We had traveled to over 30 countries before, but nothing prepared us for the depth of connection we felt in China. Our guide Wei arranged a home-cooked lunch in a Beijing hutong with a family who had lived there for four generations.
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Elena Rossi
Milan, Italy · Shanghai & Hangzhou Cultural Immersion
“Picking tea leaves with a family whose ancestors farmed Longjing for four generations — an experience no guidebook could prepare you for.”
As a food photographer, I have visited vineyards in Tuscany and spice markets in Marrakech. But the morning we spent at a Longjing tea plantation outside Hangzhou changed how I think about craft.
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Mark Thompson
New York, USA · 8-Day Classic China with a Photographer's Eye
“After-hours access at the Forbidden City — walking those ancient halls in complete silence, simply unforgettable.”
I have photographed ancient sites from Machu Picchu to Petra, but the after-hours access YOUR WAY HOLIDAY arranged at the Forbidden City was unlike anything I have experienced.
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10+
Years
Our Story
What Is YOUR WAY HOLIDAY?
YOUR WAY HOLIDAY is a travel company started in 2015 by local experts, historians, and people who simply love showing others around. This first-phase site focuses on China journeys — from the Great Wall and Chengdu teahouses to Zhangjiajie mountains, Guilin rivers, and Hangzhou tea fields.
Our team lives in or works closely with the cities we cover — Beijing, Chengdu, Guilin, Hangzhou, Zhangjiajie, and the route cities in between. That means every itinerary comes from people who know these places firsthand, not from someone reading a guidebook halfway around the world.
Over the years, we have guided more than 10,000 travelers through high-speed rail journeys, food tours, photography trips, cultural experiences, and everything in between. Most of our new customers come from word of mouth — people who traveled with us once and came back for more.
Simple Process
How It Works
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01
Tell Us Your Vision
Share your interests, travel dates, and budget through our free itinerary planner. Whether it is a simple day trip or a multi-country journey, we are here to help.
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02
We Design Your Journey
Our local designers put together a day-by-day itinerary — hotels, transport, guides, and the experiences you will not find in any guidebook.
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03
Refine Until It Is Right
Review the plan and ask for changes. We keep adjusting until every detail works for you.
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04
Travel with Confidence
Your local guide meets you on arrival. Our support team is available throughout your trip if you need anything.
What Drives Us
Our Values
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Deep Local Knowledge
Our guides share stories their grandparents told them, take you to the restaurants their families eat at, and show you the side of China that tourists rarely see.
❤️
Human-Centered Design
Every itinerary starts with one question: what would make this trip memorable? Not how many sights we can pack in, but what will actually matter to you.
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Sustainable Travel
We work with local businesses, support heritage artisans, and design trips that benefit the communities we visit — not just pass through them.
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Curiosity First
Some of the best travel moments happen by accident — a wrong turn to a quiet temple, an unexpected conversation with a street vendor. We leave room for those moments.
Travel News
China Travel Updates & Insights
Timely policy notes and travel-market updates that help guests plan China trips with less uncertainty.
Why Travelers Trust Us
Trusted by 10,000+ Travelers
10,000+
Travelers served across China-focused journeys since 2015
4.9 / 5
Average rating from 2,847 verified traveler reviews
98%
Satisfaction rate — measured after every completed trip
15+
Expert local guides and travel designers fluent in English, Mandarin & more
500+
Unique itineraries designed and operated by our own team
4
Industry awards including Best Cultural Tour Operator 2024
Meet the Team
The People Behind Your Journey
Local expertise, academic knowledge, and genuine passion for sharing China with the world.
Sam
Founder
Founder of Your Way Holiday, responsible for the brand's local-first China travel philosophy, product standards, and long-term guest experience.
Caroline
Senior Bespoke Travel Designer
8 years in high-end bespoke travel, planning leisure and business trips with cultural depth, comfort and safety.
Ada
Tailor-made Travel Consultant
Specializes in customized private tours, logistics coordination and high-standard service execution for international guests.
Janie
Sales Executive
Turns travel ideas into practical private journeys, coordinating itineraries, guides and drivers behind the scenes.
Where We Operate
Destinations We Cover
Browse the core China destinations our local team plans most often, then open the destination hub for the full city guide collection.
Beijing
Imperial history, hutongs, and Great Wall days
City highlights
Great Wall planning
Forbidden City context
Hutong family experiences
Great Wall routesClassic China
Guide Shanghai
Bund skyline, old lanes, and soft city pacing
City highlights
Bund orientation
French Concession walks
Suzhou and Hangzhou extensions
Gateway cityEast China
Guide 
Xi'an
Terracotta Warriors and Silk Road context
City highlights
Terracotta Warriors
Ancient city wall
Tang culture evenings
Heritage routesAncient capital
Guide 
Chengdu
Pandas, teahouses, Sichuan food, and slower rhythm
City highlights
Panda base mornings
People's Park teahouse
Dujiangyan and Qingcheng
Panda daysPrivate guided
Guide 
Guilin
Karst landscapes, Li River, and Yangshuo countryside
City highlights
Li River cruise
Yangshuo countryside
Longji rice terraces
Scenery routesNature
Guide 
Hangzhou
West Lake, temples, tea villages, and refined local days
City highlights
West Lake pacing
Longjing tea villages
Lingyin Temple
Tea cultureSoft escape
Guide Media & Recognition
As Featured In
Our work has been recognized by leading travel and media organizations worldwide.
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TripAdvisor
Certificate of Excellence
✈️
Travel + Leisure
World's Best Awards
🌍
National Geographic
Unique Journeys Featured
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Lonely Planet
Recommended Operator
📺
CNN Travel
China Travel Spotlight
📰
SCMP
Top Travel Stories
Company Journey
Milestones Built Around Local Expertise
The company grew from local China route planning into a broader Asia-ready travel design practice.
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Private guide network expanded
City specialists joined across classic routes and scenery destinations.
2018
Chapter
Rail-linked route operations
Multi-city logistics, hotels, and train timing became a core strength.
2021
Chapter
Cultural travel recognition
Awards followed more careful cultural routing and private guide service.
2024
Chapter
Asia planning scope
China-first planning opens room for broader Asia destination requests.
2026
Common Questions
Frequently Asked Questions
Ready to Start Planning?
Tell us what you want to see and do. Our local team will put together a free itinerary — no pressure, no commitment.